Acción Latina Presents:

PASEO ARTÍSTICO: “History Matters in the Mission”

Saturday October 11, 2025

1:00pm-8:00pm*

Various venues on 24th Street/Calle 24 Latino Cultural District, San Francisco 

Join Acción Latina at Paseo Artístico, the Mission District’s only regular Free Bilingual Artwalk for the entire family.

                                                                      Press Contact: 415-648-1045

Acción Latina Presents - PASEO ARTÍSTICO: “History Matters in the Mission 2010 - 2020”

San Francisco, CA - Paseo Artístico, the Mission District’s signature free, bilingual art walk, returns on Saturday, October 11, 2025 from 1PM-8PM, with a powerful theme: “History Matters in the Mission 2010 - 2020.” From the glory and excitement of three SF Giants World Series championships to the struggles with second wave tech gentrification and increasing evictions in the Mission, the reignited sanctuary city movement, Google busses, protests against police violence and hunger strikes by the Frisco 5, Paseo Artístico brings back the stories of the last decade and invites artists to pay tribute to cultural moments, social movements, and artistic voices.

The event will span multiple venues across the Mission, with a curated schedule of visual art, live music, poetry, dance, and film. Each piece illuminates the local history and collective memory of the 2010s. Highlights include Alejandra Rubio’s exhibit at Artillery Ceramics & Gallery “The Mission Is Not Dead” at 1PM exploring the building on 22nd and Mission that was ravaged by fire in 2015 killing one person and leaving 60 people homeless and recently approved for a 10 story market rate housing development by the former owner.  Also an Artist Talk by Alexa Treviño about Existir es Resistir : a photographic reflection on the Latino community as culture keepers, protectors of memory, and children of ancestral resistance with live AfroColombian marimba music from Neblinas del Pacifico at 4PM. Finally MCCLA Teatro Comunitario takes SF Giant World Series champion Sergio Romo’s T-Shirt and turns it into a bilingual play called “I Just Look Illegal” at 6PM at Mission Cultural Center.

More info at www.paseoartistico.org

SCHEDULE OF EVENTS

1PM-4PM. “The Mission Is Not Dead” by Alejandra Rubio with DJ Earth Angel, a multimedia installation that explores the history and advocacy of the Mission Market that once lived on 22nd and Mission through memories, dreams, and play! @ Artillery Ceramics and Studio  2751 Mission St. (near 24th St.)

1PM-2PM. MUSIC with Mission District Young Musicians Program (MDYMP) co-presented by Community Music Center @ outside Temos Cafe 24th And Harrison St.

2PM-3PM. POETRY Featuring Antioch Poet Laureate Jose Cordón, Freddy Gutierrez, & Youth Poets at Temos Cafe 3000 24th St.

3PM-4PM. Mission Make Over Mural Presentation and talk with mural artists Lucia Ippolito, Tirso Araiza and Juana Alicia @ Medicine for Nightmares 3036 24th St.

4PM-6PM. Existir Es Resistir photo exhibit and artist talk by Alexa “LexMex” Treviño with Afro-Colombiano marimba music by Neblinas del Pacifico @ Acción Latina 2958 24th St

4:30PM-6PM. FRISCO 5 Film Documentary excerpt and discussion with Equipto, Ike, Mama Cristina, Paul S. Flores, Nataly Ortiz, Do No Harm Doctors @ Dance Mission Theater 3316 24th St.

6PM-8PM. MCCLA Teatro Comunitario presents "I Just Look Illegal" directed by Montse Nava with Musical Performances by Daisy Mariah and Gabriela Piedra and Printmaking by Ulises Ramirez. Public is invited to the closing of Latine Heritage Show “Aqui Estamos No Nos Vamos” @ MCCLA 2686 Mission St. (near 25th St.)

Paseo Artístico is produced quarterly by Acción Latina, Mission Cultural Center for Latino Arts, Dance Mission, Precita Eyes Muralists, Medicine For Nightmares Bookstore and Gallery, Community Music Center, Artillery Ceramics, Temo’s Café, Calle 24 Latino Cultural District. Special thanks for support from Latino Community Foundation PoderArte Fund and Mellon Foundation.

Paseo poster design by Josue Rojas

See below image of events

Paseo Artistico is produced quarterly by Acción Latina, Mission Cultural Center for Latino Arts, Dance Mission, Precita Eyes Muralists, Medicine For Nightmares Bookstore and Gallery, Community Music Center, Artillery Ceramics, Temo’s Café, Calle 24 Latino Cultural District. Special thanks for support from Latino Community Foundation PoderArte Fund.

Paseo poster design by Josue Rojas

ARTIST BIOS

Alejandra Rubio is a printmaker, cultural curator, and community advocate from San Francisco. She is critical of societal norms and their impact on marginalized communities, and she is fascinated by the power of radical imagination through the acts of dreaming and creating art. This passion has led her to pursue a career as an arts educator over the past two years, working with children, youth, and adults. She was awarded the YBCA Creative Corps Grant, through which she launched her own youth arts program, Creative Seeds of Activism. As part of the program, she mentored ten local youth as they developed their own art and activism posters, which were later displayed at Puerto Alegre, a local business. For the past three years, she has served as a cultural bearer with Arte Unidos, sustaining the legacy of the project by collaborating with local businesses and providing solo/duo exhibitions for marginalized local artists. Alejandra draws great inspiration from her upbringing in San Francisco and the city’s deep history of resilience, which she sees reflected in its public art. Her visual work is experimental and inquisitive, exploring the societal, economic, and cultural issues that affect working-class BIPOC communities.

Entrepreneur and poetic artist Jose Cordon, known as CordonConcepts, is a sought after spoken word poet, Antioch’s Poet Laureate, and founder of Grassroots Poetry. His upbringing in a church-going immigrant home taught him the value of faith, work ethic, and service. In that spirit, Cordon has helped develop and launch 2 art and culture programs in Contra Costa County along with his own nonprofit. His captivating poetry has been viewed millions of times across social media and has been shared with the US Treasury, Google, and several universities and organizations nationwide. He’s been featured in billboard campaigns, documentaries, and in an award-winning short film. Cordon combines his experience as a community organizer and son of immigrants to deliver original, moving, and educational poems that are changing the way people think about poetry. His poetry can be found on social media, Youtube, and music streaming platforms @CordonConcepts  

Juana Alicia has been creating murals and working as a printmaker, sculptor, illustrator, and studio painter for over thirty years. Her style, akin to genres of contemporary Latin American literary movements, can be characterized as magical and social realism, and her work addresses issues of social justice, gender equality, environmental crisis and the power of resistance and revolution. 

Tirso Araiza is a multidisciplinary artist from Yucatán Mexico. He has been working as an artist and educator in San Francisco since the 80s. One of the original artists to form Mission Grafica, he continues to do the same style screen prints and cartoons that were also displayed many times in Tecolote newspaper over the years. Tirso is also a muralist, sculptor, and assemblage craftsman who enjoys building with found objects and recreating sculptures, houses, and books. 

Lucia Gonzalez Ippolito is a Mission born and raised muralist, screen-printer, teacher and cultural organizer. Lucia makes work to respond to critical contemporary issues with a focus on social and political justice—and its absence—in her neighborhood and around the globe. Mission Makeover, her first mural, was inspired by her lived experience growing up in a Latinx neighborhood that was undergoing rapid change. The San Francisco Poster Syndicate, a group that Lucia co-founded, is made up of students and teachers who screen-print posters live at protests and artistic/cultural events. Lucia’s current body of work, which focuses on the Balmy Alley-based event, Lovers Lane, stems from a true love of her culture and people, it embodies resistance, and magnifies the power of community.

Alex “Lex Mex” Treviño is a Mexican American portrait photographer + artist based in the Mission District of San Francisco, pronouns are she/her. She is the co-founder of Artillery AG, studio + gallery. In 2010 she began to find my own artistic voice documenting our community through photography. From the joy of Carnaval, to the rage and mourning following the murder of Alex Nieto by SFPD; from the Mission Street fires that displaced families, to the fire that devastated Galería de la Raza.  These years 2010-2020 were shaped by pain and beauty, by resistance and creation.

Neblinas del Pacífico featuring Federico Ardila, Pipe Arrechea, May-Li Khoe, Juliana Mejía, Andrés Reyes on marimba de chonta, bombos, cununos, guasás, and vocals, Neblinas del Pacífico weaves a sonic tapestry of marimba de chonta music from the Afro-Colombian Pacific coast. They play music of rivers and mangroves, of percussive poly-rhythms and multi-part harmonies, of spirituality and everyday life, of ancestors and tradition, of celebration and resistance. Their sound connects stories of migration, identity, and oceanic memory from South America to the Bay Area. 

California poet and theatre maker, Freddy Gutierrez facilitates writing and performance art spaces with prisoners in the Bay Area and the United Kingdom, using metaphor alongside personal narrative to shape social commentary as catalysts for storytelling. Freddy seeks to foster agency of voice in those he creates with. His written work has been published by Los Angeles Poet Society Press, The Puerto Rico Review, The Acentos Review, Nomadic Press, and ArtePublico Press; and featured as LoWriter of the Week selected by U.S. Poet Laureate Juan Felipe Herrera and has been awarded fellowships by the Headlands Center for the Arts and the California Arts Council.

 PREVIOUS PROGRAMS:

History Matters in the Mission Full show

Click above to see entire show of History Matters in the Mission video from October 23, 2021

History Matters in the Mission (HMM) documents important cultural, artistic and political events in the Mission District based on the archival material from 50 years of El Tecolote Bilingual Newspaper, and interviews with local legendary artists and activists from the early 1970’s including Yolanda Lopez, Michael Ríos, Juan Gonzales, Joan Holden and Carlos Barón. Lead artist and director Paul S. Flores interviewed each local luminary to craft performances as both interpretations and reenactments of important events in The Mission from the 1970’s that still resonate today. Flores collaborated with choreographer Vanessa Sanchez, who also plays Yolanda Lopez, and musician Pedro Gomez, costume designer Jessica Recinos, puppeteer Jonathan Youtt, actress Edna Mira Raia, and Augmented Reality designer Shamsher Virk, to recreate the sounds and looks of the five Mission luminaries whose stories will be performed at different sites along 24th Street in the Latino Cultural District. Each outdoor site and venue will host a 5-10 minutes performance highlighting one of the local legends. Augmented Reality featuring videos, artwork and archival photos from El Tecolote will be available for download through your smartphone.

Paseo Artistico is produced by Accion Latina and co-presenters within the Calle 24 Latino Cultural District art venues including Mission Cultural Center, Brava Theater, Dance Mission, Calle 24 Latino Cultural District, Adobe Books, Community Music Center, Precita Eyes, Alley Cat Books, Evolved Sf, SF Day Laborers and Domestic Workers, Loco Bloco and ZERO1

Paseo Artistico is a community collaborative proudly produced and managed by Acción Latina made possible by an Andrew Mellon Foundation grant

Paseo Artistico is managed and Produced by Accion Latina. Our primary community partner is Calle 24

Primary Community venues/partners include: Brava Theater, Precita Eyes Muralists, Adobe Books, Alley Cat Books, Dance Mission Theatre, Mission Cultural Center, Community Music Center, Loco Bloco, Calle 24 Latino Cultural District, ZERO1, and Evolved SF.

Please fill out the SURVEY from the event to give us feedback about you and your experience at Paseo Artistico. 

poster design by Chris Cuadrado.

Para más información por favor mande un correo electrónico a paseoartistico@accionlatina.org. O visite www.paseoartistico.org. 

Participatory Application

UPCOMING 2020 PASEOS: Feburary 15, April 11, June 13  

ARTIST PARTICIPATION APPLICATION

Please fill out this info sheet to share your desire to participate in Paseo Artistico and your artist information in order to for us to better understand and support your potential presentation at Paseo Artistico and other 24th Street arts venues. As a Paseo artist, your info will be shared with all the cultural venues on 24th Street/Calle 24 Latino Cultural District. These venues such as Alley Cat Books, Brava Theater, Mission Cultural Center, Adobe Books Dance Mission and more will reference your Mission Artist Application in Data Base from for future opportunities to present and produce work. Hopefully this leads to supporting your artistic sustainability in San Francisco so more people can enjoy your contributions.

DEADLINES:

Application for participation in Paseo deadline is always two weeks prior to Paseo Artistico. All entries must be submitted by 12PM PST.

CONTACT:

For further information and or clarification please email:

paseoartistico@accionlatina.org

APPLICATION

https://goo.gl/forms/2hpLjo9iQdM5CD7E2

CONTACT

For further information and or clarification please email: Paseoartistico@accionlatina.org

PAST PARTICIPATING ARTISTS